shoping-2010-2011

Yiwu manufacturers make millions selling flags: World Cup not just a petty profits

the World Cup in China

now, the last World Cup finals in South Africa will soon sky, the whole world is looking forward to the peak of confrontation between Spain and the Netherlands. Brilliant World Cup football fans not only the passion onto a head, fans boiling blood also led to the World Cup.

economy had Biao red, all with the World Cup detached goods, have become a hot market.

journalists see the streets in Yiwu large and small restaurants, teahouses, coffee shops, have become \knockout game on one quarter, and contrary to journalists expect that this is a business in the largest small commodity distributing center in China, the fans seemed particularly high.

Li Zhejiang Yongkang Universal banner Process Plant,

Li Jiang: Brazil into a ball, a great effect on our business.

Reporter: How big?

Li Jiang: probably a difference of 100,000, 200,000 of the loan.

Li Jiang, totally a fan of professional dress. In order to refuel Dutch team, covered in sweat, like in the sauna, but his words, journalists feel that he is not real fans.

Reporter: Are you Dutch fans do?

Li Jiang: It should be half right.

Reporter: Why do you support for the Netherlands?

Li Jiang: The Netherlands won because we have business to do.

Yongkang Li Jiang is the director of the global flag craft factory, his factory has been producing the Dutch flag in overtime, from the race war, which he had been phone calls, the phone that he is to temporarily stop the Dutch factory Flag of production, because of competition for the Dutch team disadvantage. Since the World Cup play, he has been such a process under the match to determine not to continue to work overtime production. With Brazil’s goal, he began to become pessimistic.

Li Jiang: I hope the Dutch win, at least equalize it, or better to win in Brazil into two goals, hopes the worst pull equalizer, still a little hope.

he told reporters, as the previous been shipping goods has reached a large number of countries, but from the knockout stage, if foreign companies want to purchase, then it can only be air. Such as one-eighth race in Germany when England win, they pulled the goods prepared by air to Germany, if the Netherlands wins, too, won the country’s flag, wigs and other supplies, at this time regardless of their factory the number of goods produced will robbed empty, and many are unhappy with will not get the goods. For Brazil and the Netherlands, this quarter-final, Li Jiang, the Netherlands with respect is to win.

Li Jiang: As Brazil’s economy immeasurably in Europe, Brazil, who at best is only a little, they could come and collect the small country, say Brazil, the Netherlands, fans are also fans, but will for example Dutch say you win, they will say the Netherlands to take a 50 thousand, he that would take a thousand or ten thousand one.

this goal for Brazil to do business Xiao Wu who Scarf collar is another world. Brazil World Cup comes this winter, so scarves doing very well.

Reporter: Is Brazil a goal means that …

Xiao Wu: Yes, and he has a goal that he could bring me business opportunities.

additional orders this dealer for these manufacturers is a bit like gambling, bet on a be making a million, lose a bet could not sell, the risk is high. In the intermission, when the Netherlands was 0:1 behind Brazil, the reporter found that the mood is very low Li Jiang. He told reporters bluntly, is now ready eight containers of the Netherlands national flag, while the factory is still working overtime production. In 16, when He also Po also pressed body in England, but with England out, have lost a bet, and now he lists all the hope, who are entrusted in the Netherlands.

Li Jiang: risks and opportunities now, because you are now done so, they might now is that, usually 5% of the profits, and now may be 15% of the profits.

before opening the kind of excitement, had disappeared, and now the best hope is river and the Netherlands the second half to overtake and win the game. The second half the Netherlands is also a large scale counterattack, plus Brazil Maynor’s red card penalty, the ultimate Dutch comeback, and Li Jiang’s mood to a 180 degree turn.

Reporter: This means how much you win or lose contrast?

Li Jiang: is the money.

Reporter: How many?

Li Jiang: is the pressure to be 100,000, 200,000 yuan worth of goods, or else 100 000, 20 million in cash to come back and be proud.

Reporter: almost 300 thousand?

Li Jiang: yes.

watch the game fun, put on their uniforms to support the team even more interesting up. Therefore, many shops are to follow the World Cup jersey, sneakers, soccer and so on the shop’s most prominent location. But for many Chinese enterprises, the World Cup brought far more than that. In fact, no Chinese Team in the World Cup, not the lack of China’s shadow.

90% or so of the \Most Yiwu goods.

despite the absence of Chinese soccer World Cup in South Africa, but Chinese merchants, with Chinese brands as well as in China to participate in this great sporting event. Hebei Yingli to spend 200 million yuan into the World Cup two sponsors, Jiujiang, Jiangxi, by the end of May on the output of 12 million, \, shoes, socks, stadium seating, and even fans wig and other areas involving at least 11 Chinese products reach the World Cup in South Africa.

Zhu Zhifu obligation to Deputy Commissioner of Customs

Zhu Zhifu: It should be said that the World Cup in South Africa associated with some types of small commodities, Yiwu is very much, I would like to at least three thousands of more For example, fans of the wig, there are a number of outdoor leisure products, such as BBQ, ah, some outdoor chairs, umbrellas, etc., and some wrist, the participating countries flags, hats and other related products should be very much.

Yiwu International Commodities market in the world, said the supermarket, where fans supplies business, not the Chinese team to participate in the World Cup on businesses here, the same is a can not miss the Gold Rush event, WANG Rong-cheng, Yiwu Import and Export Co., Ltd. Rongcheng City, general manager, is due to the success of two World Cup gold, the rapid development and growth of his company, but just when he joined, he did not know what to do product, this time coincides with 2006 World Cup in Germany.

Import & Export Co., Ltd. Rongcheng WANG Rong-cheng, general manager of Yiwu

WANG Rong-cheng: not that great expectations, is an opportunity to do a lucky coincidence that this flag products, or to say such a client took me into the industry.

received the flag at the big list, he was very unexpected. Although profits were generally, but let him scouring the pot of gold to their own business.

WANG Rong-cheng: about three months time to do more than 600 million yuan, the equivalent time is 80,90 million U.S. dollars. Then think, on our terms, then that is done in a can.

But soon, the 2006 World Cup is over, then comes the problem or the World Cup, with the first pot of gold in 2006, the combined 2006 World Cup experience WANG Rong-cheng of the company bigger and smooth, while the upcoming 2010 World Cup in South Africa when he was mustering the strength to prepare a big, this is the product showroom WANG Rong-cheng, a full set of model here in Germany, in World Cup During almost all the fans of supplies, we can less than 20 square meters at his room to find it in the sample.

WANG Rong-cheng: Do you like this hat, just from the style terms, I would like to have hundreds, so this is like the clown, that we were under, what to do when the hat hat converted into a flag pattern, then we carry out the deployment of such national colors, if I here the image of this product have been more points, you can put the small bell made into soccer, it is more beautiful,

Then he gave a press lightly with a few pieces of fan supplies, fans soon will have a crazy feeling.

WANG Rong-cheng: I wear a wreath you see now is a feeling that if you put on these products, hats, then the simple two products, they can make you feel a more crazy. Hat the future, as this is the cape, waterproof, you can use as a raincoat, I have these products if you want to change this thing on my mouth and then blow a horn if you think this is what to wear body wear are full.

integration of this product is designed for their customers, but WANG Rong-cheng told reporters that they also need to take more risk, because it sets the time, the range of products increased, if some products can not be completed on time, will affect other products, but this is very significant profit growth, than sell a single species of profit growth of 5% to 10%, while its operation and competitiveness has increased.

WANG Rong-cheng: I think this is because I have less competition points, or I pay more to increase, but in fact is equivalent to increasing the added value of this product, you are bound to increase in value-added bring you profit of space.

when South Africa’s World Cup comes, because WANG Rong-cheng shipping business for the World Cup early, large, focused on the characteristics of good expectations, ahead of production, so he found his this year became the World Cup in South Africa stage.

WANG Rong-cheng: This year the flag to do so, an output value, increase yield, yield has time off than in 2006 may increase by 50% to about the words on the flag of this species have reached 800,900 million yuan the.

World Cup, has formed a deep bond and WANG Rong-cheng, and participation in the World Cup in South Africa Yiwu business, not just WANG Rong-cheng, the International Trade City Futian market, fans of colorful supplies, are very good sales, many dealers face shine with joy smile. A district in a store, the reporter saw all kinds of fans filled with beautiful hair, according to business users introduced, and now wig is the most popular commodities.

Yiwu International Trade City Futian market operators account: before selling is to say, products to sell, so to make a sale is selling essentially similar, that is now sold, during the World Cup in short supply, it all about .

the shop owner told reporters that many countries in the world, dealers, buy here are his, and now every day there will be business people from different countries, have asked him about the wig .

in another store, direct wrist, hat and muffler shop owner Hemei Ping told reporters, did not expect the World Cup will bring so many buyers, they are now printed on various signs with World Cup products, have sold empty, and also for additional orders.

He Meiping Yiwu International Trade City Futian market business users

He Meiping: This is the order, this is also the order, I order the largest to do now there is 983 100.

He Meiping happy to say, are several hundred in the first half of this year, hundreds of pieces of cargo all pay off, and the factory where their home villages, because high-volume orders, almost all the factories, in overtime rushing, 12 lay-off before the little plants, which led directly to the village transformer can not afford.

He Meiping: power failure and be proud that all manufacturers are in a hurry this World Cup goods, electricity is not enough, then a power cut, turning off here is that we want to change after the transformer, changing larger , and so, on what little impact the World Cup, hope not to power outages like this.

not just those sporting goods manufacturers in the past few months, busy bee, is not associated with its business, also carved from the World Cup of the share. Wang Junping is Gemini toy factory boss, they plant some of the major business aircraft toys, toy gun and other children’s educational toys, but before the World Cup, many customers began to ask them to produce the template of this German speakers.

Wang Junping toy factory in Yiwu City, head of the Gemini

Reporter: In the beginning you have to do is not much sports?

Wang Junping: Right, that is Well according to the World Cup this time, we all know that (World Cup) is actually an economy, how do you say? how to describe it, is tantamount to know that there is, anyway, this is the football World Cup is definitely a piece of this one product would be more, walking is better and so on, on this talent to develop.

Reporter: You mean the World Cup were assigned from a cup?

Wang Junping: Yes.

not been able to explain how the World Cup implies a number of economic factors? From journalists on the investigation, the Chinese businessmen, as well as Chinese brands made in China in various ways, with to participate in this huge economic interests involved in these sports event. Each team on the field competition, these Chinese companies in the World Cup, economic competition, the record then? The global economy in the doldrums, the World Cup has brought us more than a passion, but also a rare opportunity. However, whether this gold mine of gold content is very high?

Yiwu, according to Customs statistics show that: in 2009 exports of sports equipment from Yiwu Customs is the total 80.58 million U.S. dollars, this year in January -5 month, sporting goods and equipment exports reached 65.54 million U.S. dollars, 1.1 times the previous year, driven by the South African World Cup, the world consumption of sporting goods continued to grow since last December, the sports Yiwu Customs Export the amount of supplies were more than 10 million U.S. dollars, exports in April jumped 15 million U.S. dollars more than the high.

Zhu Zhifu obligation to Deputy Commissioner of Customs

Reporter: what it means to a high of 15 million, have not reached this high before?

Zhu Zhifu: never have not.

According to statistics, Yiwu area alone more than 60,000 small and medium enterprises benefit through this World Cup, from wigs to World Cup fans hanging, \heavily armed; According to relevant institutions in Germany predicted that each of the fans during the World Cup in Germany the average consumer in the between 2000-3000 U.S. dollars, in addition to about 30% of food consumption, the remaining 70% of the spending the majority of Commodity Consumer. These fans need to come mainly from Yiwu small commodities market.

Zhu Zhifu: Many business users have no time to do orders, goods are too late in time, the growth of business volume is very large.

Chinese goods to South Africa World Cup into a feast of Chinese-made, of course, the star of which has the world people are already familiar with the hum of the motherland Yeah but, just whining ancestral friends with his many fans and viewers high-frequency stimulation ears, a lot of whining ancestral Rights in China represented in trouble, that can sell hundreds of dollars in South Africa’s whining only domestic manufacturers ancestral Rights earn 2 cents and even a few cents, highlighting the low-end is based on the embarrassment in China. This, by the World Cup started with a totally different view of WANG Rong-cheng.

Import & Export Co., Ltd. Rongcheng WANG Rong-cheng, general manager of Yiwu

WANG Rong-cheng: (profit) in terms of ranking I think that is the \is more crazy, really.

he told reporters, speaker manufacturers are doing this to earn money to such export price of 2.2 yuan to the maximum size of the hum group of friends, for example, costs are less than 2 yuan, the same profit 10% or more, as to how much money to buy abroad, they are not particularly concerned. WANG Rong-cheng says that in his view, the hum group of friends in this year’s World Cup in South Africa the biggest star.

WANG Rong-cheng: I understand that a number of manufacturers such as Zhejiang, Guangzhou there Yehao including some manufacturers, or from the products they are good, to made a fortune, their own, I think manufacturers before the World Cup and they did not think this product would be so crazy.

in the end how many of whining during the World Cup group chanting Rights sold to South Africa, for the time being there is no accurate statistical data, but the reporter has learned, Ninghai, Zhejiang, a company sold 1 million on Ming Ming Group Rights, in accordance with the 2 cents of profit each, the 1 million whining Rights Group Let The company earned 200,000 yuan,

reporter found that not only is the hum of the motherland friends, many of the World Cup unit order products are very cheap, Lao Pan Pan boss mask Ltd. Yao Jiang told reporters that they produce a wig cost is 5.7 yuan, the wholesale price at between 6 to 6.5. Although there is no such a big retail profit margins, but increase their sales increased by 40-50% than usual in this month or gain considerable profits.

Pan Jiang Yao Co., Ltd. Yiwu Laopan mask head

Pan Jiang Yao: profit before is 7% to 8% in that time is in short supply, will be increased to 10% to 12%,

Pan Jiang Yao: World Cup, World Cup is, and it has not, last year in December to the end of April this year so far, maybe this, we are manufacturers who earned 100,000 dollars.

Reporter: earn 100 000 a wig?

Pan Jiang Yao: That yes.

Laopan to reporters later calculations, such as the wholesale price of this wig is 0.9 U.S. dollars, which are shipped to South Africa’s toll wig is more than 30 U.S. dollars one cubic meter. Road transport and air transport is more expensive. Naturally to many of the foreign price will be higher than domestic. Chu Liao Zhi Wai toll, there are China’s foreign trade companies, foreign foreign trade business, delivered to the distribution of local Zhi Hou, shopping centers Zujin, staff bonuses, etc., sold 10 Ji dollars, when compared with 0.9 U.S. 高出 lot, but Yeshi he was not unexpected thing.

in the Lao Pan view, these products as we eat the vegetables from the field in the procurement of agricultural land is also only a few cents, in the case not to go abroad, they turn five times, then this kinds of sporting goods to foreign countries, turned 10-times normal. However, during the World Cup, these manufacturers have in mind a minimum profit margin.

Pan Jiang Yao: We are generally about 10%, such as a wrist at 5 cents, then we will earn 5 cents,

10% lower profit in the end not low, it is understood, in addition to the limelight in China, the World Cup in South Africa more fame are some major international brands, of which the most eye-catching performance was undoubtedly the Adidas. Jersey side in the 32 World Cup, the team signed 约阿迪达斯 to 12. World Cup held in only 1 / 3 of time, the Adidas CEO Herbert Hainer ? excited at the news conference that is to say, \is a huge victory. \Adidas brand promotion and marketing costs are very large, only the World Cup in South Africa, they took out 350 million U.S. dollars, to remove such a large overhead, Adidas forecast 2010 profit margin is only 7% This is also higher than the 6.5% in 2009.

and sporting goods company Li Ning from China in recent years, business model and Adidas, Nike and other top international brands are similar, they have turned off most of the factories in Guangdong, the energy shift from the manufacturing of brand marketing, the current sports brand in China, has become with Adidas, Nike and other international brands a par on behalf of the few Chinese companies, their profit situation?

Fang Shiwei Li Ning Sports Goods Co., Ltd. Vice President

Fang Shiwei: Our earnings release inside of these profits, we are also maintained at about 10 or so.

Fang Shiwei told reporters that Li Ning, the company’s profit has been able to even higher profits 比阿迪达斯 2-3 percentage points, mainly because last year’s Olympic Games, Li Ning’s personal brand appeal reached a peak This let the company reduce marketing costs, in Fang Shiwei view, precisely because China has excellent manufacturing base, only to Adidas, Nike put the OEM factories in China, Li Ning company can turn off the landscape of factories in Guangdong, also asked people to contract, and to concentrate more to brand marketing, he thought a few years, China will have more companies like Li Ning that appears, and must be born as Adi Das, international brands like Nike.

Fang Shiwei: We must find a Chinese themselves can have, and where to go can claim that this is a brand owned by the Chinese themselves.

on the World Cup in the end product is a low or high profit margins, smart bosses know for Yiwu has an account. In their view, during the World Cup, basically to achieve profitability or more than 10%, even more than the international big names such as Adi has been very good. Will stop after the 2010 World Cup, in addition to make a small fortune, this term has left the World Cup back to them what it?

also make the World Cup business, whether there are some innovative is particularly important in the A zone, Futian market, \Unique jewelry here, and more innovative style, the boss Lin Hui Qiao told reporters, many of which are their own design.

Hui-Qiao Zhou, head of recorded popular jewelry stores

Hui-Qiao: during the World Cup, then the products of these flags to go better. These are like our own design, as our ashtray looks good, then we cook it a flag, and then open an ashtray, and then another is that some people do not smoke ashtray is there Some people are PCS, more appropriate.

then owner of Hui-Qiao gave reporters saw a few million sales this year, opener, she said this is not the original pattern design, her imagination to make up patterns, the combined on the electronic lights, the product is very popular, while profits increased a lot.

Hui-Qiao: than usual to sell those products to be higher, those who do design all aspects of design, common words, returns, 10% of the case 20%, 15%, provides a bit more, then that is 15 so child.

Hui-Qiao told reporters that she was very concerned about the foreign market to see other people’s products is what to do, and then add your own ideas, the customer is more and more.

Reporter: You mean obviously feel the design is over sales?

Hui-Qiao: much more.

Reporter: much more, what is the concept?

Hui-Qiao: for example the usual one or two guests might be on the set, then this new thing, this so good-looking, It may be a dozen guests, so the Son.

Reporter: That amount of it? Number increased, the number of that volume increase?

Hui-Qiao: For example, usually only one or two pieces, one is 2,400, that would be after is four, five or even several.

Reporter: double the to rise?

Hui-Qiao: Yes, multiplied.

while traders WANG Rong-cheng, the World Cup this year, so he had another huge harvest, crazy \

Import & Export Co., Ltd. Rongcheng WANG Rong-cheng, general manager of Yiwu

WANG Rong-cheng: We do from this horn, we also thought is to combine some of the local culture of the products that can not they are the more popular local products, but also for the world to promote the product think about ideas for the 2014 World Cup or the Olympic Games may be a little closer to do some groundwork.

with such innovative ideas, WANG Rong-cheng of the higher profits earned confidence, he looked forward to the time the next World Cup in Brazil make their own business to the next big step.

half-hour observation: Anything is Possible

World Cup football genius, the ball is the best stage for fame, but for the discerning businesses, it is the rare case of a few years of excellent business opportunities. But just to be a saying: the ball is round! Said the football field is that anything is possible. Of the large number of Chinese small commodity is, they do not like the 1930 Uruguay World Cup Coca-Cola, in 1974 Berlin World Cup Adidas, McDonald’s World Cup in Paris in 1998 as a war fame, but to create a collective the larger brands in China, may well be an alternative brand strategy. Manufactured in China the day the big brand influence is stronger than the case of the day, all paid a great brand in China the day birth may have on hand. Football is round - anything is possible.